March 29, 2000


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Sara Lee Poisons Again!

Yes, it's puny compared to the 15 million pounds of hot dogs and deli meats that the Sara Lee Corp. had to recall in late 1998, but the 34,000 pounds of Ball Park brand hot dogs they're recalling now because of a possible Listeria monocytogenes contamination is nothing to sneeze at. Health authorities said that the 1998 Listeria outbreak killed at least 14 adults, caused six miscarriages and sickened more than 100 people nationwide.

The hot dogs were sold to retail establishments and commissaries in Florida, Missouri, New York, Virginia, Ohio, Connecticut, Oklahoma, Delaware, Kansas, Nebraska, Texas, Pennsylvania, New Jersey, Massachusetts and Maryland. The recall was ordered after a military laboratory detected Listeria in Ball Park hot dogs that had been distributed to an Army commissary.

Typically, Sara Lee officials downplayed the seriousness of the contamination.

"As far as recalls go, this is very small," said Sara Lee spokeswoman Theresa Herlevsen.

Not so, says Edward Jones financial analyst Patrick Schumann.

Mr. Schumann said that the recall comes at a time when "the company and industry can least afford it. It's another nail in the coffin."


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