Europe’s food and farming lobbies have recognized the need to eat less meat after hammering out a shared vision for the future of agriculture with green groups and other stakeholders. The report was commissioned by European Commission president, Ursula von der Leyen, who sees this as a planned vision for agriculture that she will present in the first 100 days of her new mandate.
“We share the same goal,” said Von der Leyen. “Only if farmers can live off their land will they invest in more sustainable practices. And only if we achieve our climate and environmental goals together will farmers be able to continue making a living.”
The report calls for support to help shift dietary habits, such as free school meals, more detailed labels, and tax reductions on healthy and sustainable food products.