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Two pieces of good news here: First, 60% of US households are buying foods marked plant-based or vegan, and secondly, most of these consumers are buying the same products over and over, which suggests that these products are building brand loyalty among mainstream buyers.

Our source for this meme is Progressive Grocer

​Meme, Plant-Based, Vegan, Products, Grocery, Supermarket, Purchase, Consumers, Customers, Brands, Loyalty, Good News