There are now so many wonderful vegan products that retailers are trying to figure out shelves and cases to put them all.
Finding the necessary room within the fresh and frozen cases to merchandise what is likely to be growing varieties of plant-based meats, however, will be challenging, Jim Wisner, president of Wisner Marketing, a Gurnee, Ill.-based retail consultancy, told SN. “There is a need to find space for another four to eight feet of product that the retailer didn’t have to worry about before.”