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Don't believe the hot takes and clickbait. Consumer research shows a slow, steady migration towards plant-based foods.

"Despite the national slowdown across the plant-based industry, the number of plant-based shoppers across Kroger stores reflects an ongoing interest in alternative options. Food Dive suggests that the sector is far from doomed, citing continuous investment, innovation, and sales in the sphere. As many start to consider resolutions for the new year, so might Kroger need to consider what to stock their shelves with. And such decisions will further shed light on where the patterns for plant-based shopping is headed."

Here is a great story about the report



​Meme, Vegan,  Plant-Based,  Plant-Based Food Institute, Kroger, Study, Report,Trend, Grocery,  Good News

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