"Ikea says the climate footprint of its new plant ball is only 4% of its classic meatball. If it converts about 20% of its meatball sales to plant balls, the company calculates that it would reduce its climate footprint in the food business by 8%. [Ikea food range and supply manager] Krista Boyer says the company’s goal is to have 20% of its food sales come from plant-based products by its fiscal 2022. “Sustainability is a top priority for us,” she says, noting that the move is part of the company’s broader mission to become climate positive by 2030.
The significance of the company’s decision to allow its plant balls to cannibalize its iconic Swedish meatball should not be understated. The Swedish meatball has become core to Ikea’s identity. Only three other product lines have been part of Ikea for as long: the Lack coffee table, the Klippan sofa, and the Billy bookcase."