A survey published in the scientific journal Foods discovered this month discovered that those who eat meat without any restrictions, are for the first time a minority in Germany. About 42% of those questioned said they were deliberately reducing their consumption of meat in some form.
“The social implications [of the German numbers] here are potentially quite profound,” said researcher [Christopher] Bryant. “The view that being a carnivore is ‘normal’ is part of the lay moral reasoning for continuing to eat meat. But once that is a minority view, and meat replacement options become cheaper and tastier, the trend is likely to continue in one direction.”