This is kind of personal for me (John). In 1998, around the same time that we launched VeganStreet.com, I was working for an "anti-advertising" agency called Sustain that was in the midst of, among other things, organizing the first major anti GMO campaign in the US. Our mascot (which I designed) was a "fishberry" based on a failed project by Monsanto to insert fish genes into the DNA of strawberries, apparently to make them survive cold weather better or something. Our campaign was a part of a larger effort that ultimately kept the world's wheat and rice crops GMO-free (you're welcome)
Now, a slightly less heavy-handed version of GMOs has quietly crept into the marketplace, often through popular plant-based foods (I'm looking at you, Impossible Burgers and Brave Robot Ice Cream), and now GMOs have seemingly come full circle in the form of some greedy tech bros who want to once again stick animal genes back into plants. After more than 25 years of fighting it, here we are. Sigh.